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Black Friday | Our Statement
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Black Friday | Our Statement

Since the 1950s, the day after American Thanksgiving has been considered the official start of the holiday shopping season, called "Black Friday." In recent decades this first day of holiday shopping has increasingly been marked by massive discounts, long store opening hours and online shopping sales. It’s also becoming more heavily marketed around the world and extending from a single day to a weekend, and sometimes even a week’s worth of discounts. But we do things differently. 


Black Friday represents the horrifying pinnacle in an industry that runs on overproduction. When we buy into the seemingly good deals, we send a message to brands that it’s okay for them to thoughtlessly produce at the cost of people and the planet, because we’ll help them get rid of their stockpiles as long as they are massively discounted. But every purchase comes with a price. The majority of the people who make our goods globally live in poverty and the gap between rich and poor continues to grow. For instance, it’s estimated that it would take a major fashion CEO just 4 days to earn what a female garment worker in Bangladesh will earn in her entire lifetime. 


As a brand that is passionate about ethics and the quality of our products, this Black Friday AARVEN are taking a stand against mindless consumption, and saying no to sales between Black Friday and Cyber Monday. As a thank you for choosing to shop small, we will be offering our loyalty club members double points when they shop with us.


*To sign up to our loyalty club, simply click here to make an account and earn a £3 voucher straight away. Shop with us in store or online between Black Friday (24/11/23) and Cyber Monday (27/11) to earn 10 points for each £1 you spend. You must be logged into your account for the points to register. 


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